Built for therapy. Focused on results.

We make marketing feel clear, honest, and manageable. You get a simple plan, steady execution, and reporting you can trust.

Our story

Therapists are busy caring for people. Marketing should not add stress. Theratize was started to give clinics a clear path to growth that fits real budgets and real teams. We combine practical strategy, careful design, and hands on support so your website, search, and communications work together.

We are a small senior team that has worked with clinics across the country. We understand front desk realities, review building, and what patients need in order to feel confident enough to book.

What we believe

Clarity beats clever. Patients choose clinics that feel honest, easy to understand, and easy to reach.
Ownership matters. You own your website, content, and data.
No long contracts. Keep working with us because it is working, not because a term says so.
Train the team. Real growth happens when your front desk and your marketing are in sync.
Report the truth. Clean data and simple dashboards help everyone make better decisions.
– Build for speed. Fast pages and clear paths to call or book win more visits.

How we work together

1

Discovery

We learn what makes your clinic different, the communities you serve, and the outcomes you deliver.

2

Build

Photos and video that feel real, a beautiful website that is easy to use, and a simple structure for search.

3

Launch and grow

Reviews, listings, training, content, and campaigns. You get monthly reporting and next steps.

Meet the team

Michael Goulty — Founder & Client Lead

I started Theratize to give therapy clinics a clear plan, honest guidance, and steady execution. For years I’ve worked shoulder-to-shoulder with healthcare teams across the country—sitting in front offices, listening to patient calls, and learning what actually moves someone from “curious” to “booked.” That hands-on view shapes everything we do.

My work blends strategy, creative, and operations. I help clinics tell their story in plain language, build fast websites that make it easy to call or schedule, and set up simple systems for reviews, listings, SEO, and ads. Most importantly, I coach the front desk so your marketing and your team work together.

I’m slow to hype and quick to help. You’ll always know what we’re doing, why it matters, and what we’ll do next. No long contracts. No black boxes. Just practical work that’s built to earn trust—with your patients and with your staff.

How I help

  • Clarify your message so patients understand what you do and why it helps
  • Plan and oversee photography/video that feel real (your team, your space, your care)
  • Design a modern site with clear paths to call, book, or chat
  • Set up reviews, listings, SEO structure, and simple reporting you can read
  • Train your team on phones, objection handling, and follow-up

What you’ll notice working with me

  • One point of contact (me) from kickoff to launch
  • Drafts and examples—no blank assignments for your team
  • Honest timelines and weekly progress notes
  • Ownership of your content and data
  • Recommendations that balance results with your workflow

“Clarity beats clever. Trust beats tricks. Do the simple things right, then keep doing them.”

Madison Emerick - Cofounder and Design Lead

Madison leads the creative direction at Theratize, where she combines artistry with strategy to help therapy practices stand out. She is an accomplished illustrator and designer, with professional credits for some of the world’s most recognizable brands, including Disney, Marvel, and Topps.

Misty Duff - Account Executive

Misty leads our sales and account management on the West Coast of the United States. With more than seventeen years of experience in healthcare and therapy, she brings a wealth of knowledge in guiding practices through growth and operational challenges.

Scott Wisely - Account Executive

Scott leads our sales and account management efforts on the East Coast of the United States. With more than twenty years of experience in healthcare, he brings deep expertise in guiding practices through growth, complex implementations, and operational challenges.

Mollie E - Sales

Mollie is a key member of our Midwest sales team, bringing years of experience in business development, event planning, and client relations. She has managed hundreds of B2B accounts and coordinated large-scale projects, always with a focus on delivering exceptional service and results.

Simon S - Tech Support

Simon supports our team by keeping things running smoothly behind the scenes. He brings a fresh perspective, an eye for detail, and a willingness to jump in wherever needed. 

 

Could this be you?

Our team is growing, and we’re always looking for passionate people to join our team. 

Ready to get started?

Let’s build a plan that fits your practice.

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