FAQ

General

  • Theratize is a marketing agency focused on therapy practices. We specialize in helping physical, occupational, and speech therapy clinics grow through branding, website design, SEO, and patient engagement strategies.

  • Yes, in many cases! We have experience working with non-therapy organizations and are happy to explore if we’re a fit for your needs. However, due to contractual restrictions, we cannot work with dental, veterinary, dermatology, or med-spa groups until September 2026. If that’s your field, we can point you toward trusted organizations that specialize in serving those industries.

  • We partner with therapy-focused practices, including physical, occupational, and speech therapy. Due to contractual limitations, we cannot work with dental, veterinary, dermatology, or med-spa groups. If you fall into one of those categories, we are happy to recommend trusted partners.

  • Unlike broad marketing firms, we understand the therapy space. We know how patients search, what language resonates, and how to build trust with your audience. Our strategies are tailored to your practice goals, not one-size-fits-all.

Pricing & Payments

    • Organic SEO: $1,250/month

    • Organic SEO Scope of Work

    • Website Design: $3,750

    • Logo & Branding: $500

    • Ads Management: $250/month per platform + ad spend

    • Print Design: starting at $500

  • Yes. Deliverables such as logos, websites, and print require full upfront payment. Ongoing services are billed monthly in advance

  • Yes, certain services like websites may have an upfront setup fee. Ongoing monthly payments cover hosting, updates, and campaign management.

  • Yes, we provide clear agreements outlining services, timelines, and payments. This protects both your practice and Theratize.

  • Invoices are due upon receipt. Payments more than 10 days past due may incur late fees, and services may be suspended until balances are paid

Results

  • Branding and websites are typically completed within a few weeks to a few months, depending on scope. SEO and growth strategies are long-term investments that usually show results in 3–6 months.

  • When we set up Google Ads, the account goes through an optimization phase that typically lasts around 90 days. During this time, Google’s algorithm is learning which ads perform best for your audience. While you may start seeing clicks and calls right away, the most reliable and cost-effective results usually appear after that optimization period.

  • No ethical marketing company can guarantee a specific number of patients. What we can guarantee is improved visibility, stronger branding, and strategies proven to increase engagement and patient inquiries.

Client Support

  • Yes. Every client is paired with a dedicated advisor who will know your practice and guide you through your growth plan.

  • You can contact us via email or schedule a call here. We also provide regular check-ins to keep your strategy on track.

    • Timely access to Google Analytics, Search Console, website CMS, and hosting

    • Bios, photos, and branding assets before website content development

    • Approvals and feedback within 5 business days (for SEO deliverables) or 15 calendar days (for branding/design)

    • Subject matter input when needed for content

  • Yes! Check it out here

Services

  • Our services include:

    • Branding (logos, colors, messaging)

    • Website design, development, and hosting

    • Organic SEO, local SEO, and authority-building content

    • Organic SEO Scope of Work

    • Google Ads, Bing Ads, and Meta Ads (Facebook & Instagram) campaign setup and management

    • Print marketing (mailers, brochures, flyers, business cards)

    • Branded apparel and promotional items

  • No. We do not design or manage systems for storing or transmitting PHI. However, because we sign Business Associate Agreements (BAAs) with clients, we do maintain HIPAA compliance ourselves to protect any PHI shared with us in the course of marketing

  • Yes. We design custom, modern, patient-friendly websites that showcase your practice and help new patients find you easily. We also handle ongoing updates, hosting, and security.

  • Yes. We can manage content creation and strategy for social platforms to help your practice stay visible and connected with your community.

  • Absolutely. From logos and color palettes to marketing collateral, we can create a consistent brand identity that reflects your practice’s personality and professionalism.

Legal & Compliance

  • Yes. We operate as a Business Associate under HIPAA and will sign a BAA with clients who share PHI. We maintain strict safeguards, limit PHI use to the minimum necessary, and follow HIPAA security and breach notification rules

  • We use industry-standard technical and organizational safeguards. No method of storage or transmission is 100% secure, but we take reasonable steps to protect client and PHI data

  • Theratize does not design, create, or manage systems intended to store or transmit Protected Health Information (PHI). Your practice remains responsible for HIPAA compliance within your clinical operations. That said, we do operate as a Business Associate and will sign a BAA with our clients. We maintain strict safeguards to protect any PHI shared with us in the course of providing marketing services, ensuring that our work complies with HIPAA requirements.

  • Once full payment is made, you own all final deliverables (website, logo, content, etc.). Non-selected concepts remain the property of Theratize and may be reused

SEO & Ads

  • Organic SEO is a long-term investment. Most clients begin to see measurable improvements in rankings and traffic within 3–6 months, with stronger results over time as authority builds

  • Google Ads accounts go through a 90-day optimization phase. You may see clicks and calls immediately, but the most reliable and cost-effective performance usually begins after this period

  • We typically recommend starting with:

    • Google Ads: $2,500/month

    • Meta Ads: $1000/month

    • Bing/Yelp: $750/month

    Budgets can be adjusted based on goals, competition, and geography

Websites & Branding

  • A homepage mockup is typically delivered within 10 business days after onboarding. Full build and launch usually take about 6 weeks, assuming timely client responses

  • A standard site includes: Home, About Us, Team, Service pages, Blog, Insurance/Financial, Patient Forms download page (link only), Locations, Contact Us, and more

  • We deliver three distinct logo concepts. You’ll select one for finalization, and up to three rounds of revisions are included