Paid Ads

Campaigns that turn searches into booked intakes

We build campaigns around intent, use focused landing experiences, and feed real results back into the system. Budgets are transparent. You see which keywords and ads lead to calls and booked evaluations, not just clicks.

Platforms We Manage

  • Google Ads

  • Meta Ads on Facebook and Instagram

  • Bing Ads

  • Yelp Ads

Use one or mix several. We match platforms to your goals, locations, and service lines.

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What You Get

  • Account setup or clean up with full client ownership

  • Conversion tracking for calls, forms, and booked consults

  • Audience and geographic targeting that matches your service area

  • Keyword research and ongoing pruning of wasted spend

  • Ad copywriting and A/B testing

  • Ongoing bid and budget optimization

  • Monthly performance summary with clear actions

Budget & Billing

  • You pay the ad platforms directly from your own billing accounts.

  • We do not take a percentage of ad spend and we do not collect commission.

  • Recommended starting budgets:

    • Google Ads $2,500 per month

    • Meta Ads $1,000 per month.

    • We will advise on Bing and Yelp based on your market.

  • Ads may overspend by up to ten percent due to daily pacing. Some budgets may be reached before month end.

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How it works!

Discovery and plan
We confirm goals, service mix, and geography, then recommend platforms and budgets.

Build
We structure campaigns, write ads, set up tracking, and connect analytics and call tracking.

Launch
We go live with cautious bids, protect your brand terms, and watch early signals closely.

Optimize
We refine keywords, locations, devices, and ad copy. We cut waste and shift spend to winners.

Measure
You receive a monthly summary that ties ad spend to calls, forms, and booked intakes.

What is included?

  • Campaign structure and bid strategy

  • Ad copywriting with testing

  • Conversion tracking setup

  • Ongoing monitoring and adjustments

  • Monthly reporting with ROI context

  • Video production or advanced creative beyond standard images and copy

  • Guaranteed results or fixed cost per lead

  • Third-party landing page software fees, if used

  • Platform ad spend

What is not included?